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Our story
  • Over 40 years of experience in pearl farming. The knowledge of pearl farming is inherited from our ancestor and passes to another generation.
Pearl is one type of gem that value by their owner and reflects the taste of the owner. Moreover, pearl is the only one of the gem that creates by aquatic animal.
Over 40 years of experience in pearl farming. The knowledge of pearl farming is inherited from our ancestor and passes to another generation.
Pearl is one type of gem that value by their owner and reflects the taste of the owner. Moreover, pearl is the only one of the gem that creates by aquatic animal.

1967

Our pearl farming was begun in the period of grandfather’s generation. This Pearl Farm was located in Sapam Bay, Phuket.

1985

In the generation of father, several of oysters for pearl farming were collected from other province due to the reduction of the oysters in Phuket. Moreover, we faced the problem of culturing pearl due to the increase of the dead oysters. With these problems, it had decelerated the farming progress.

1990

Under the supervision of Mr. Amorn Intorncharoen (the third generation) had developed the pearl cultured farm to the succession. He also transformed the loose pearls into the jewellery products.

In this period, the household production is developed into the complete factory system, where researches had been done with governmental university.

1992

Success in researched and experiment on Spherical pearl or Round pearl.

1993

From the household production developed into a company as Phuket Pearl Industry Co.,Ltd.

2001

Developed into the full service company includes pearl farming, manufacturing factory and showroom.

2003

Success in invented Rather Round Pearl (R.R.P.) and had been registered with the Department of Intellectual Property as a trading secret.

Began to form the Pearl of Phuket Co.,Ltd to seperate the sale sector apart from other. Whereas, the sector of pearl farming, production and quality control are still under the control of Phuket Pearl Industry Co.,Ltd.

2004

Brought the company to the world international standard through the ISO 9001:2000 as the first pearl’s industry in Thailand.

2006

Appointed Mr. Jitti Intorncharoen (Mr. Amorn’s younger brother) as the managing director of Phuket Pearl Industry Co.,Ltd., he continued to apply the managing system in the company.

Also, presented the report of the first Rather Round Pearl from the farm to Her Majesty Princess Sirinthorn as well be a representative of Phuket in ASEAN Project on the Protection of Intellectual Property Right (ECAP II)

2008

The company had been participated in jewellery design competition and was selected as one of the four finalists in the GIT GEM & JEWELRY DESIGN AWARD 2008 by the Gem and Jewelry National Institute.

The Pearl Co.,Ltd. had established for best focusing on the designing of the products.

2009

Managing Director of Phuket Pearl Industry Co.Ltd. had been nominated for Outstanding National Farmer Award in the field of Brackish Water Aquaculture from His Royal Highness Crown Prince Maha Vajiralongkorn.

The company also had been selected as the second place in the GIT GEM & JEWELRY DESIGN AWARD 2009 under the concept of “Thai Explosion Passion of Thai Design”.

The company had won the National SME excellence award in the category of Accessory and Jewelry.

2011

AMORN brand is established along with the concept of “The Glamour of Immortality” to represent the higher standard of the luxury product to the worldwide.

Within this year, Phuket Pearl had won the competition of the GIT GEM & JEWELRY DESIGN AWARD 2011 under the concept of “The Mega Project-Jewelry Design Inspired by Architectural Concept”.

The company also had been rewarded as the Best National Industry of Thailand.

2012

AMORN was proud to be appointed as the designer and making the crown for Miss World Singapore 2012. With our experience more than 40 years, we created a master piece with the usage of the most valuable pearls of brand AMORN.

The company had been awarded for Prime minister’s Industry Award of 2012, under the category of Quality Management from the Thai Ministry of Industry.

2013

AMORN was selected to design and make the crown for Miss Thailand World beauty pageant and also the crown for Miss World Switzerland 2013. These crowns are engaged with the high quality pearls.

The company had been awarded for the National SME excellence award 2011 in the category of Accessory and Jewelry.

Company also earned the IP Champion Awarded from Department of Intellectual Property and another award for Quality persons 2013 of fashion business category from Foundation of Science and Technology Council of Thailand.

2014

AMORN got a good opportunity in design and produce the crown for Miss Thailand World 2014. These crowns were engaged with the Blue Ocean pearl, which is Mabe pearl from the farm with the distinct colour of glaucous blue along with the luster of iridescent that specially selected for Miss Thailand World crown

2015

Phuket Pearl has been certified by “Department of International Promotion” for “Thailand Trust Mark Certificate” to guarantee the fine standard of product for export.

Another great moment for AMORN brand to inscribe in the pearl crown Miss Myanmar World 2015 before the start of AEC. This crown is specially decorated with the Heart Pearl, which is produced as limited for only our Love Blossom season on the February.

Within the same year, AMORN has a wonderful opportunity to proudly present the pearl crown for Miss Thailand World 2015. This gorgeous crown is enriched with the distinctive pearl, the Blue Ocean Pearl.

2016

AMORN by Phuket Pearl Group is the only company which holds the Patent of the Double Lock System innovation which is special technique to provide the advance locking the pearl with its setting.

AMORN designed and created the pearl crown for Miss Thailand World and Miss Myanmar World 2016.

Our company values the importance of the safety during work and environment concern; therefore we follow the guide line of Green Industry from Ministry of Industry. In our method, we follow the sustainable path with great potentiality care to the environment.