Our story

Over 50 years of experience in pearl farming. The knowledge of pearl farming is inherited from our ancestor and passes to another generation.
Pearl is one type of gem that value by their owner and reflects the taste of the owner. Moreover, pearl is the only one of the gem that creates by aquatic animal.
Our pearl farming begun in the period of our grandfather’s generation and started to sell the harvested pearl since 1976. This pearl farm is located in Sapam Bay, Phuket.
In the generation of father, several of oysters for pearl farming were collected from other province due to the reduction of the oysters in Phuket. Moreover, we faced the problem of culturing pearl due to the increase of the dead oysters. With these problems, it had decelerated the farming progress.
Mr. Amorn Intorncharoen (the third generation) developed pearl cultivation in the pearl farm to the succession.
He transformed the loose pearl into jewellery products and further developed into the complete factory system, meanwhile supported a research with university.
Success in researched and experiment on Spherical pearl or Round pearl.
From the household production developed into a company as Phuket Pearl Industry Co.,Ltd.

Mr. Amorn developed company into the full process system consists of pearl farm, factory and showroom.
Success in invented Rather Round Pearl (R.R.P.) and had been registered with the Department of Intellectual Property as a trading secret.
Began to form the Pearl of Phuket Co.,Ltd to seperate the sale sector apart from other. Whereas, the sector of pearl farming, production and quality control are still under the control of Phuket Pearl Industry Co.,Ltd.
Obtained the International Standard through the ISO 9001:2000 as the first pearl’s industry in Thailand.
Presented the first Rather Round Pearl from our farm to Her Royal Highness Princess Maha Chakri Sirindhorn in ASEAN Project on the Protection of Intellectual Property Right (ECAP II).
Received GIT GEM & JEWELRY DESIGN AWARD 2008 by the Gem and Jewelry National Institute. The Pearl Co.,Ltd. had established for best focusing on the designing of the products.
Received the Outstanding National Farmer Award in the field of Brackish Water Aquaculture.
The company also received the GIT GEM & JEWELRY DESIGN AWARD 2009 under the concept of “Thai Explosion Passion of Thai Design”.
Obtained the National SME excellence award in the category of Accessory and Jewelry.
AMORN brand is established along with the concept of “THE GLAMOUR OF IMMORTALITY” to represent the higher standard of the luxury design to worldwide.
Won the competition of the GIT GEM & JEWELRY DESIGN AWARD 2011
Awarded as the Best National Industry of Thailand.
Awarded as excellent National SMEs in Accessory and Jewellery.

AMORN was proud to be appointed as the designer and making the crown for Miss World Singapore 2012. With our experience more than 40 years, we created a master piece with the usage of the most valuable pearls of brand AMORN.

Obtained Prime minister’s Industry Award, under the category of Quality Management from the Thai Ministry of Industry.

AMORN brand designed and crafted pearl crown for MISS THAILAND WORLD and MISS WORLD SWITZERLAND 2013.

Received the IP Champion Awarded from Department of Intellectual Property.
Received award for Quality persons 2013 of fashion business category from Foundation of Science and Technology Council of Thailand.
Designed and crafted the crown for Miss Thailand World 2014. These crowns were engaged with the Blue Ocean pearl, which is Mabe pearl from our farm with the distinct colour of glaucous blue along with the luster of iridescent that specially selected for Miss Thailand World crown

Certified by “THAILAND TRUST MARK” from Department of International Promotion as guarantee the fine standard of product for export.

Inscribed in the pearl crown for MISS MYANMAR WORLD 2015 before the start of AEC. This crown is specially decorated with the HEART PEARL, which is produced as limited for only our LOVE BLOSSOM season on the February.

Designed and crafted the pearl crown for Miss Thailand World 2015. This gorgeous crown is enriched with the distinctive pearl, the Blue Ocean Pearl.



Patent of the Double Lock System innovation which is special technique to provide the advance locking the pearl with its setting.rt.

Designed and crafted the pearl crown for Miss Thailand World and Miss Myanmar World 2016.

Our company values the importance of the safety during work and environment concern; therefore, we follow the guide line of Green Industry from Ministry of Industry. In our method, we follow the sustainable path with great potentiality care to the environment.

It is our honour in designed and handcrafted the pearl crown for MISS WORLD AUSTRALIA 2017.
Phuket Pearl Group had been chosen as the first and is the only one pearl company in Thailand, certified by the “Geography Indicator(GI)” guarantee as our company is the company in Phuket which has the full cycle production process on the pearl.
Received award for the best National SMEs (Small and Medium enterprises).
Another good opportunity to be designed and handcrafted the pearl crowns for our hometown “Phuket” in MISS GRAND PHUKET beauty pageant contest.


Ms. Rattikorn Intorncharoen (the fourth generation) enhance pearl jewellery design of the collections with distinctiveness and inspired with the usage of element qualify by Geography Indicator.
Opening of Amorn Collection.
Certified the new version of ISO standard, ISO 9001:2015.
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